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TUESDAY, OCTOBER 23, 2012 -- SOUTH SAN FRANCISCO CONFERENCE CENTER

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WORKSHOP OVERVIEW
This curriculum of international trade-related training workshops will provide experienced international business professionals with the opportunity to further their knowledge, skills and connections in order to successfully compete in a constantly changing global marketplace. These unique programs are offered with assistance from qualified international consultants and professionals from Northern California companies currently doing business overseas. 

WORKSHOP ATTENDEE PROFILE

Experienced international business professionals, entrepreneurs, export/import specialists, international marketing agents, international business consultants, and trade professionals who are looking to compete in a constantly changing global marketplace.

2011 SCHEDULED WORKSHOPS INCLUDED:

Workshop Title: INCOTERMS2010
Description:
Incoterms are internationally accepted commercial terms, developed in 1936 by the International Chamber of Commerce (ICC) in Paris. Incoterms2010 define the respective roles of the buyer and seller in the agreement of transportation and other responsibilities and clarify when the ownership of the merchandise takes place. This seminar will teach you all you need to know about these terms, which are incorporated into export-import sales agreements and contracts worldwide and are a necessary part of foreign trade.
Speaker: John Leitner - Bio
Company: W.J. Brynes & Co.

Workshop Title: Import/Export Assistance
Description: While starting an export/import business can be challenging, there is support available for business owners and entrepreneurs.  This session will provide you with information on the various services that can aid your business development, including international trade financing, cultural aspects of international trade, letters of credit, and international trade resources.

Speaker: Jeanette Benson - Bio
Company: Center for International Trade, Merced College

Workshop Title: Exporting 101

Description: As the global economy continues to expand, it is critical for California businesses to expand into international markets.  Exporting 101 will provide you with the information you need to prepare your business and/or product for an international market, by focusing on the basics of exporting goods and services.

Speaker: Hank Weiner - Bio
Company: East Bay Score

Workshop Title: The Logistics & Documentation of Taking Your Samples Abroad
Description: If your business is ready to market to an international audience, then the U.S. Product Certification course is for you!  This advanced-level workshop will not only highlight the services that are available for your export operations, but will also reveal the best and most efficient ways to access these services.  Additionally, this workshop will demystify specialized product certifications such as ATA Carnet and Free Sale.

Speaker: Leslie Levy August - Bio
Company: Corporation for International Business


Workshop Title: Importing 101
Description: If you are interested in taking your business to the next level through the importation of international goods and services, you have to have a fundamental understanding of the basic principles of importing into the U.S. market.  Importing 101 will provide valuable information on the ABC’s of importing, perfect for those small to midsized businesses looking to start an importing branch of their business.                                  
Speaker: Jack Opet - Bio
Company:
East Bay Score

Workshop Title: Developing International Business Plans

Description: Developing an international business plan can be difficult, especially when having to consider the various laws, sales groups, and foreign financing issues that come into play. This seminar will provide valuable information on how to develop your international business plan, while taking these factors into account. This session will provide you will the tools and information that you will need to successfully establish your business within international markets.

Speaker: Panda Morgan - Bio
Company: Northern California Small Business Development Center

 

Workshop Title: Driving Profit Across Cultures

Despription: It is extremely challenging to navigate the various cultures, languages and business techniques that vary in diverse global markets. This seminar will provide you with the cross cultural core competence necessary to create leads, close sales, drive profit, and manage an integrated work force in any market where the target culture is different from your own.  Do you plan to sell to the Chinese the way you sell to Americans?  Do you plan to manage your supply chain in India the way you do in Brazil?  If you haven’t yet addressed the fact that the underlying cultural motivations in key markets significantly impact your ability to succeed there, you may want to attend a workshop that uses the framework of the Business Model of Intercultural Analysis [BMIA] to make sure you minimize risk and maximize effectiveness in your foreign market.

Speaker: Denise Pirrotti Hummel, J.D. - Bio
Company: Universal Consensus


Workshop Title:
U.S. Government Export Assistance

Description: The National Export Initiative plans to double U.S. exports by 2016 and in order to reach that goal, is relying on many small to midsized business to increase their exportation of goods. The U.S. Department of Commerce offers many different services to aid small and medium enterprises (SME’s) in growing the international arm of their business.  This workshop will provide you with the opportunity to work directly with a representative from the USDOC to learn about vast array of U.S. Government resources available to help your business.

Speaker: Dan Giavina - Bio
Company: US Department of Commerce

Workshop Title: International Trade Law
Description:
International trade law is often complex and highly technical.  This informative session will cut through the legal jargon in a concise and useful manner, providing you with valuable insight on the regulations and laws surrounding international trade.
Speaker: Matthew Nakachi - Bio
Company: Sandler, Travis & Rosenberg, P.A.
 

Workshop Title: Logistics Services
Description: As your product continues to move from its origin to its final destination, there are several steps in the supply chain that you will encounter. Understanding and efficiently navigating these steps is vital to the success of your growing international company.  This workshop will provide information on the basics of the logistic services your company will utilize to move products with ease, including warehousing, freight forwarding, transportation, product handling, and documentation.

Speaker: Bob Bruns - Bio
Company: JIB International

Workshop Title: Borders and Customs
Description:
This session will provide information on the different policies and regulations administered by the U.S. Department of Homeland Security.  There are multiple requirements for all products crossing the borders; therefore, it is critical for you to understand how you can best prepare your business for efficiency and success before your goods move across international boundaries. Topics will include: product documentation, security, product preparedness, border protection, and product customs requirements.

Speaker: John Clausen - Bio
Company: U.S. Department of Homeland Security, San Francisco Port

Workshop Title: Industry Profile: Wine
Description: California wine export is a $1 billion industry.  According to the Wine Institute, U.S. wine exports jumped by 25.6% in 2010, with 90% of the “exported” wine coming from California. This workshop will examine California’s wine industry including specific trade practices, export and import issues within the wine industry, and the retail supply chain.       
Speaker: Michael Newman - Bio
Company: Holland & Knight

 

 
WORKSHOP INQUIRIES

Liz McChesney | lmcchesney@norcalwtc.org | 916-321-9146

  

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One Capitol Mall, Suite 300, Sacramento, CA 95814 -- 916-321-9146 -- For more information: norcalwtc.org